Welcome to the Pete's Fresh Market
Rewards Program

It's free and easy to join! Visit any participating Pete's Fresh Market or West Lawn Market location to activate your rewards card and immediately start earning points. The more you shop, the more we reward you.

Don't worry. Unlike traditional loyalty programs, all of our customers get access to the same sales and specials. The Pete's Fresh Market Rewards Program is just our way of saying thanks for shopping with us!

It's simple. On each qualifying purchase, you will receive one point for every dollar spent (excluding tax, wholesale, and liquor). For every 250 points you earn, you will be awarded a $5.00 off coupon to be used toward a future purchase in our store. (Only 1 Reward Coupon can be redeemed per visit, it must be used in its entirety, and no cash back will be given.)

How to Sign Up

Step 1: Card Activation. Visit any of our store locations and ask your cashier for a Pete's Fresh Rewards Card.  Ensure the cashier swipes it during the transaction to activate your unique number.

Step 2: Enrollment. Please fill out an enrollment form on our website here. This is how we can link your card number to you and e-mail your rewards.

Step 3: Initial Account Set Up. About 5 business days after you enroll, you can finish setting up your account by entering your card number*, completing the prompts, and then choosing a password. Please click here to complete those steps. *Type the first 11 digits ONLY.

Step 4: Log-In. The next time you want to sign into your account, click here to enter your email/password.

Once you receive your Pete’s Fresh Market Rewards Card, register your card number on this Rewards website. Once we verify your email address, you will have access to exclusive health and nutrition information, purchase history, specials and non-advertised promotions, and of course REWARDS! Also, if you are a Pete’s Fresh Market Mobile App user and have registered your Rewards Card Number on the Mobile App, you can check your reward status by clicking on the $ Rewards tab.

Pete's Fresh Market & West Lawn Market Health Tips
Got kefir?
Kefir is a fermented milk drink that enhances digestion and restores intestinal flora. Made from the whole milk of cows, sheep, or goats, kefir is tantalizingly tangy. Flavor it with fruit or sweeten it with honey. But read kefir labels carefully—kefir must contain live, active cultures to be nutritionally beneficial.